Bruce and his wife/best friend of 40 years, Lyn, live in Scottsdale, Arizona near their two daughters, Heather and Misty.

He considers himself fortunate to have been raised in a Christian home getting to know, love, and accept Jesus Christ as Savior at an early age.  Past church memberships are many as the family relocated frequently for career development.

His 44 year career with Safeway, Inc. started as a bagger in Richmond, Virginia, while attaining degrees from Richard Bland College of the College of William and Mary and Virginia Commonwealth University.  His career path led through many positions, eventually leading to President Phoenix Division, President Northern California/Nevada/Hawaii Division, President Randall’s Tom Thumb in Texas, President Dominick’s in Chicago, and Executive Vice President of Retail Operations responsible for 10 Divisions and 1700+ stores in the U. S. and Canada.

Currently serving as advisor for CEO’s, Director Emeritus Western Association of Food Chains (WAFC), Board Director EOS Climate, formerly on Pinnacle Forum’s Board of Directors (former chairman), Forum facilitator in Scottsdale and previously served on the Executive Leadership Team for the American Heart Association (Bay Area), Parent’s Advisory council for Saint Mary’s College, Virginia State Board Easter Seals and The City of Hope Food Industry Alliance. He is recipient of California Grocers Association Educational Foundation Hall of Achievement, Scouts Distinguished Citizen award, University of Southern California’s Food Industry Executive of the Year, San Francisco Sales Managers Hall of Fame for outstanding contributions to the food industry, MDA Lifetime Achievement Award and Arizona’s Retailer of the Year.

Bruce’s passion is to teach and inspire today’s leaders to use Christian principles combined with good business practices in building relationships to produce extraordinary results therefore setting a new standard that future leaders will want to pursue.